A New Era for the U.S.-Canada Tourism Coalition
In April 2025, leading tourism organizations from the United States and Canada formed the Beyond Borders Tourism Coalition to address the significant decline in cross-border travel. The U.S.-Canada Tourism aims to respond to recent political tensions and economic challenges impacting the tourism industry on both sides of the border.
Why the U.S.-Canada Tourism Coalition Was Formed
The coalition comprises eight prominent associations, including the United States Tour Operators Association (USTOA), Adventure Travel Trade Association (ATTA), Canadian Association of Tour Operators (CATO), and the Indigenous Tourism Association of Canada (ITAC). Their collective goal is to promote policies that facilitate cross-border travel and support the tourism sector’s recovery. The U.S.-Canada Tourism Coalition will play an essential role in these efforts. Read more
Recent data indicates a significant downturn in travel between the two nations. For instance, Canadian visits to the U.S. have decreased by 13.1% compared to the previous year, leading to substantial economic losses in regions dependent on tourism. Similarly, U.S. travel to Canada has declined, affecting local economies and businesses. The U.S.-Canada Tourism Coalition aims to reverse these trends and foster renewed cross-border travel.travelmarketreport.com+1Travel Agent Central+1Times Union
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Economic and Cultural Impacts
The reduction in cross-border tourism has far-reaching consequences. Economically, the U.S. faces potential losses of up to $64 billion by the end of 2025 due to decreased international and domestic travel. Canada is also experiencing a downturn, with U.S. visitors contributing significantly less to its tourism revenue. The U.S.-Canada Tourism Coalition is working to address these economic impacts.Times Union+2Pax News+2ABA+2travelmarketreport.com+2Travel Age West+2Travel Agent Central+2
Culturally, the decline affects communities that thrive on shared experiences and exchanges. Indigenous communities, in particular, are facing challenges as tourism plays a vital role in preserving and sharing their heritage. The U.S.-Canada Tourism Coalition recognizes the importance of these cultural exchanges. Explore more
Path Forward: Collaboration and Policy Reform
The Beyond Borders Tourism Coalition advocates for collaborative efforts to revitalize the tourism industry. Key recommendations include:travelmarketreport.com+4Travel Agent Central+4TravelPulse+4
- Policy Reforms: Implementing visa and border policies that encourage travel while ensuring security.
- Joint Marketing Initiatives: Promoting North America as a unified travel destination to global audiences.
- Support for Indigenous Tourism: Investing in programs that highlight Indigenous cultures and communities.
By addressing these areas, the U.S.-Canada Tourism Coalition aims to restore confidence among travelers and stimulate economic growth. Explore our travel section
