BeautySkincare Routines

Trying a 100% Canadian Beauty Routine for 30 Days: What Really Happens When You Go All-In With Local Skincare

One month. All Canadian products in a 100% Canadian beauty routine. Here’s what changed in my skin, my mindset—and how this routine could reshape the beauty industry.


What Happened: A Real Look Into 30 Days of Canadian Skincare

In June 2025, I set out to swap every product in my beauty routine—skincare, haircare, body care, and cosmetics—with brands made exclusively in Canada. For 30 days, no French pharmacy staples, no K-beauty serums, and certainly no celebrity lines from LA. Just homegrown innovation.

The results? Eye-opening, not only for my skin but also for how I think about ingredients, sustainability, and the future of beauty rooted in local craftsmanship.


Made in Canada: What’s Fueling the Shift Toward Local Beauty

Over the last few years, Canadian beauty brands have surged into the spotlight, driven by a wave of conscious consumerism, clean formulation demands, and a growing appetite for locally sourced, climate-specific products.

This isn’t just a fringe movement. According to Statista, Canada’s skincare segment is projected to grow by 5.67% annually from 2025–2028. Major players like The Ordinary (Toronto), Consonant Skincare (Toronto), Three Ships Beauty (Toronto), and BKIND (Montreal) are setting a high bar with cruelty-free, sustainable, and science-backed products.

“Canadian formulations tend to avoid filler ingredients and instead focus on multitasking actives like niacinamide, peptides, and naturally derived botanicals,” says Dr. Amira Clark, a Vancouver-based dermatologist and founder of MapleDerm Lab.


Results, Reflections & Industry Impact

Skin Deep, But More Than Skin-Deep

By Day 10, I noticed improved hydration and reduced redness—likely due to ditching alcohol-heavy toners and leaning into snow mushroom and birch sap-infused formulas found in brands like Wildcraft and Herbivore Botanicals (yes, they now manufacture in Canada).

Haircare was a revelation. Carina Organics left my scalp calmer than ever—no synthetic fragrances, no parabens, just plant-based performance.

Ethical Beauty in Action

Many Canadian beauty brands are carbon-neutral, offer refillable packaging, and operate with ethical labor practices. This aligns with a broader shift in consumer priorities post-COVID: health, planet, and transparency.

Read more: Vera Wang Turns 76 in Paris: Dazzling in a Bold Black Minidress and Celebrating Style, Friendship & Timeless Confidence

Affordability vs. Accessibility

While I saved money using budget-friendly staples like The Ordinary’s $6 niacinamide serum, some niche products—like artisanal balms or small-batch hair oils—were pricier than their international counterparts. Still, many consumers are willing to pay more for fewer, better products that support local economies.


What’s Next for Canadian Beauty—and Your Vanity

The 30-day trial might be over, but my routine is forever changed. I’ve found a new respect for regional ingredients that suit Canadian weather and skin needs. Think seaweed from BC’s coastline, willow bark from Ontario forests, and glacial clay from Alberta.

Brands like Veriphy Skincare are pushing boundaries with biotech innovation, while Cheekbone Beauty—an Indigenous-owned brand—is pioneering clean cosmetics with cultural storytelling.

Expect to see more Canadian beauty brands expanding globally as consumers prioritize authenticity and origin. In the meantime, try incorporating at least one locally made product in your lineup.

Takeaway Tips:

  • Look for certified cruelty-free and made-in-Canada labels.
  • Start small: switch out your cleanser or serum first.
  • Support BIPOC-owned Canadian brands for broader representation.

Why This Story Matters

Trying a 100% Canadian beauty routine isn’t just a wellness experiment—it’s a statement. In a market saturated with global trends, looking inward reveals innovation, sustainability, and a distinct identity rooted in nature and science.

As Canada’s beauty scene grows, it’s worth asking: Could the future of skincare be found in our own backyard?

Brian Olsen

Exploring the way of life, how we live in it, the stories we often miss, and the moments that shape us. I write to understand what’s changing around us — and to share what’s worth knowing, one story at a time.

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